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Tom Freese Bio

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The first time Tom Freese oversold his sales quota by 200%, everyone thought it was a fluke. When he did it again, people started to take notice. Over and over for 7 consecutive years, Tom not only exceeded his sales quota, he doubled it. Suddenly, his success was more than just a trend. It was a business phenomenon!

After 17 years in the trenches of corporate sales and management, Tom packaged his unique approach into a proven sales methodology called Question Based Selling™. He has since trained thousands of salespeople at QBS client locations all over the world.

As founder and president of QBS Research, Inc., Tom Freese is now a six-time bestselling author and is considered to be one of the foremost authorities on business development strategies, competitive positioning, and sales effectiveness training.

Whether it’s in the classroom or the boardroom, Tom is known for his strategic vision, his relatable communication style, his real-world examples and exercises, and his energetic and often-humorous approach to teaching, skills development, and experiential learning.

Companies are no longer interested in motivational hype, clever sound bites, or generic industry buzzwords. Instead, sales leaders are hungry for proven strategies that will give their team(s) an ‘unfair’ advantage in today’s increasingly competitive business climate. Closing more deals at higher margins is what really gets people excited!                               —Thomas A. Freese, President, QBS Research, Inc.

When Tom is not in Atlanta enjoying his beautiful wife and two daughters, he is a dynamic and highly sought-after speaker and trainer; delivering content-rich, highly interactive learning experiences along with the logic required to ensure a successful implementation.



 

 

 

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Tom Freese vs. Other Motivational Speakers

Best Selling Author/Trainer

Strategic Questions

The Most Powerful Tool in Sales

Besides gathering information, strategic questions are a salesperson's best tool for:
• Piquing Customer Interest
• Establishing Credibility
• Understanding Requirements
• Creating a Sense of Urgency
• Qualifying Opportunities
• Competitive Differentiation
• Negotiation / Positioning
• Escalating to Decision Makers
• Securing Commitments / Closing Deals
• Maintaining Margins
• Getting Leads / Referrals
. . .which is very different than just probing for needs.

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