What is the biggest challenge facing salespeople today? For that matter, what’s the biggest challenge customers now face? Tom addresses both of these questions, and he also reveals his new favorite “sales movie” in order to enhance your strategy for establishing credibility with potential customers, and ultimately earn their trust.

During the live Q & A session, Tom answers sales questions about “pulling back the curtain” and explains whether a salesperson’s number one focus with the customer should be to build trust.