As outlined in chapter two of Tom’s new book, The Complete Guide to Selling Yourself in Today’s Marketplace, we learn why every sales call is like a job interview and vice versa. Moreover, you’ll learn why the traditional approach to selling is upside down and exactly how to measurably differentiate yourself from your competitors through a process based on three letters: P-A-S.

In the live Q & A session, Tom answers sales questions about asking a hiring manager what type person s/he is looking for, how long it take to implement P-A-S, why, if the traditional approach to selling is upside down, it still sometimes works, and Tom does some role playing for a listener in advertising.