In today’s business culture, there is an overwhelming demand for proven sales talent, but there is an underwhelming infrastructure for teaching salespeople how to succeed.
Does anyone else think it’s strange that the sales function drives every company, yet selling continues to be the least taught profession in the world?
Given enough time and tribulation, some of the most creative and diligent salespeople will figure out for themselves what works and what doesn’t—through trial and error, just like we did in the old days. Unfortunately, one thing companies and sales managers don’t have today is the luxury of time.
My advice to any salesperson who wants to improve their performance in today’s competitive marketplace is simple: Do everything you can to become a student of the strategic sales process. Whether your goal is to raise your individual effectiveness, or the effectiveness of the entire sales organization, there’s no need for you reinvent the wheel.
Let me know how we can help (tfreese@QBSresearch.com).