The most successful implementations of Question Based Selling occur when clients commit to developing the internal expertise necessary for sales leaders to coach and reinforce foundational QBS concepts, as well as provide valuable insight with regard to applying specific techniques that are context-dependent.
A Train-the-Trainers approach is a cost-effective way for QBS clients to leverage their training investment to ramp up new hires, bring people in remote locations up to speed, align with strategic partners, and develop sales leadership skills—in addition to the productivity boost that comes from the initial training.
A Darwinian-style “recalibration” is currently underway where sales leaders, internal trainers, and self-coaching will play a more important role in the success of the sales organization than ever before. The train-the-trainers model trend aligns with this trend allowing clients to benefit by becoming self-sufficient enough to teach and transfer QBS knowledge internally.
Best of all, the skill sets needed to enhance the positioning of your products and services aren’t limited to salespeople. Improving a company’s positioning strategy can (and should) be extended to everyone in the organization who participates in the sales process, including lead generators, subject matter experts, sales operations, marketing, and customer service personnel.
Time to upgrade your sales effectiveness?
Question Based Selling™ was designed to teach sales teams “how” to increase their Return on Invested Sales Efforts (ROISE). The QBS Methodology serves as a conversational ‘toolbox’ filled with specific techniques and strategies that enable sales teams to position themselves, their company, and their product offerings to maximize revenue, sustain margins, and maintain the highest levels of customer satisfaction.
Note that QBS® content and training materials represent copyrighted intellectual property and all rights are reserved. Implementing a Train-the-Trainers model requires a QBS®license, which is only a fraction of the cost of hiring outside consultants to train the broader organization.
QBS Licensing Agreements are typically executed in three to five-year contracts. The annual fee is determined by a tiered pricing schedule based on the size of the client organization.
Click the Licensing QBS® tab under the Sales Enablement menu for more information.
Click Here for information on deliverables, availability, and licensing.
QBS® is a registered trademark of QBS Research, Inc.