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Home free downloads Re-Inventing Your Trade Show Strategy

Re-Inventing Your Trade Show Strategy

Posted on February 6, 2017 Written by admin Leave a Comment

Trade shows and vendor fairs are basically marketing vehicles for business development. One could, therefore, assume that the most effective trade show strategy is the one that produces the most traffic and generates the most leads.

Vendor booths at regional convention centers are teeming with outstretched hands and smiling faces, as sellers attempt to share their story to cautious passers by.

Sound familiar? If so, would you be willing to make a few strategic adjustments to significantly increase your expected return on these marketing investments?

(Click here to download entire white paper.)

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Besides gathering information, strategic questions are a salesperson's best tool for:
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. . .which is very different than just probing for needs.

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