Trade shows and vendor fairs are basically marketing vehicles for business development. One could, therefore, assume that the most effective trade show strategy is the one that produces the most traffic and generates the most leads.
Vendor booths at regional convention centers are teeming with outstretched hands and smiling faces, as sellers attempt to share their story to cautious passers by.
Sound familiar? If so, would you be willing to make a few strategic adjustments to significantly increase your expected return on these marketing investments?