I don’t teach presentation skills like voice inflection, gesturing, or how to utilize visual aids in front of an audience. That doesn’t mean presentation skills aren’t important. They are! But so is another aspect of the sales presentation that nobody talks about, which is how to make your presentation audience more receptive to your message.
Too often, we assume that just because someone sits through a sales presentation means they are ready to listen to our ideas. Nothing could be further from the truth.